Many networking organizations continue to use elevator pitches into their introductions. I’m not a big fan of listening to a large amount of people repeating stories that are impossible to remember. Many networking groups use a repetitive form of elevator pitches in the hopes this can be retained. However, since I don’t see a transition from this method. I will provide some tips on creating impactful short elevator pitches enhancing your content.
- Introduce your name.
- Mention your title
- Your business or organization.
- Provide 3 to 4 sentences that describe what you offer and the results of your service or product.
- Most will want to know who is your preferred your client.
- Offer direction on how you can be referred or helped.
Here are some examples to help you get started.
My Name is Jessica Apgar, I am the founder and chief strategist of Network Exchange. Network Exchange is an inexpensive platform to help small businesses develop a plan to enhance a product or service and provides tools to market your business. We provide a 4 or 5-page detailed plan of action to follow and it includes resources and or market research. We offer packages and individualized services for social media such as posts, stories invitations, newsletters, and more. These resources provide information to small businesses to help them become informed and up to date on the changing trends. We are a good fit for small businesses with limited marketing experience looking to learn more about exposing their product or service.
This elevator pitch describes a lot of what we do and memorizing your elevator pitch is required. However, it is best to practice crucial information than ramble on to fill in the gaps with stories that make your 30-second pitch unproductive.
In addition, your elevator pitch does not have to be as long. There is no need to use your 30 seconds when you can provide clear information about your business. Don’t be afraid to reduce your pitch to vital information and interchange some of it depending on your audience. Having 3 to 5 pitches to interchange can help you gain confidence when introducing your business to others no matter what circumstances you are in.
Knowing what to say and how to expose your information teaches you to provide necessary content and avoids disclosing unnecessary information that most will not remember. You must be aware of what is important and what it’s not. Also, not every business must be introduced the same. Some businesses or niches require more explanation than other traditional well-established business formats such as a plumber, or painter. However, for well-known businesses, it’s important to disclose any area of expertise or what sets you apart from traditional plumbers or painters. Providing a few differences can make a difference in how people perceive who you are and what you provide.
If you need help in creating an impactful elevator pitch we exist to provide you with tools or creating one for you that you can use to expose your business.
www.networkxch.comhttps://www.networkxch.com